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ȘȘ A Word From the Publisher
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E-Bikes Gear Up for Global Growth
E-bikes, equipped with electric motors to assist amid price competition and
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regulatory shifts. In China,
transportation solutions and have become popular
domestic demand has
alternatives to traditional bicycles, especially in
slowed, prompting a shift
urban environments. The market encompasses
toward technology exports
various segments including commuter e-bikes,
and production relocation, Grace S. Ruan
sports e-bikes, and cargo e-bikes. Growth is driven
which is expected to
by rising environmental concerns, increasing fuel
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prices, and government policies promoting green
critical hub in the global bicycle supply chain, stands
transportation solutions.
at a pivotal point of industry transformation. The
Multiple factors fuel the global e-bike market
expansion. Urbanization and a growing demand traditional OEM manufacturing model is evolving
for sustainable, low-cost transportation are key
GULYHUV $GYDQFHV LQ EDWWHU\ OLIH PRWRU H൶FLHQF\ toward integrated technology and smart solutions.
and lightweight materials enhance performance
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governmental incentives such as subsidies for this transformation presents both challenges and
electric vehicle purchases and investments in cycling opportunities. With rising global demand for
infrastructure have further accelerated adoption. digitalization and intelligent riding experiences,
Public interest in reducing carbon emissions in these companies are expanding beyond key
urban areas continues to push demand for e-bikes as e-bike powertrain components to develop digital
cleaner and more sustainable mobility options. ecosystems (Digi-Ecosystems) that integrate
hardware and software. This ensures they maintain
In 2025, the global e-bike market is poised to emerge competitive advantages amid industry shifts.
from the post-pandemic adjustment phase and return
to healthy and stable growth. Industry experts note that According to CONEBI, in 2023, the EU and the
despite challenges from supply chain adjustments and UK sold approximately 5.1 million e-bikes, out of a
waning demand between 2022 and 2024, inventory total 11.7 million bicycles sold, generating 19.3 billion
pressures have eased, and consumer acceptance of euros in revenue—a decrease of 8.9% compared to the
e-bikes has increased. This marks the beginning of a previous year. Despite an overall decline in bicycle
structural transformation within the industry. Europe sales, demand for e-bikes remains robust, with an
remains the core region for e-bike development, with e-bike penetration rate of around 44%. The global
countries such as the Netherlands, Belgium, and e-bike market is expected to reach USD 50.6 billion
Germany achieving e-bike penetration rates exceeding by 2025 and nearly double to USD 99.9 billion by
50%. Market focus has shifted from product adoption to 2032, with a compound annual growth rate (CAGR) of
technological upgrades and smart integration, while 10.2% during 2025-2032.
emerging segments like e-cargo bikes open new
opportunities for brands and suppliers. Looking ahead, 2025 will be a crucial year for the
e-bike industry to stabilize and enter a new growth
The North American market is experiencing phase. Although the market still needs time to digest
segmentation into high-end and entry-level products ÀXFWXDWLRQV IURP UHFHQW \HDUV WKH ORQJ WHUP RXWORRN
remains promising. E-bikes continue to be one of
the most growth-potential markets globally within
transportation and outdoor sports sectors.
Global E-Bike Source 2025-2026 29
